Nov 14, 2011
With the “I’m A Mormon” ad campaign recently hitting the shores of Australia, frequent Mormon Expression board commenter Martin Jacobs was prompted to consider it’s message in light of trends he sees emerging in the Church of Jesus Christ of Latter-day Saints. I found his analysis intriguing enough to merit stepping aside and letting him mount my soap box as a guest blogger. I hope that you find his insights as fresh, challenging, and thought provoking as I did when I heard them for the first time.
Hi, I’m Zelph and I’m a Modernist
by Martin Jacobs
The tag line “I’m [insert name here], and I’m a Mormon” superbly clinches the current advertising campaign by the Mormons. However, I suggest that the message that it projects is not the gospel of Jesus Christ, it’s not even the gospel of Mormonism’s founder, Joseph Smith; it’s modernism. More